Many of us turn to Sally Beauty when we want salon-like hair without the high price tag. This beloved beauty chain sells professional beauty products to everyone, making it a go-to for people who prefer to color their hair or do their nails without breaking the bank. But your next at-home dye job or DIY manicure might now be in jeopardy. Sally Beauty just announced it’s closing 350 of its stores, starting next month. Read on to find out more about the beauty retailer’s upcoming mass shutdown.

READ THIS NEXT: This 70-Year-Old Retailer Is Going Out of Business and Closing All Locations.

Sally Beauty has been struggling recently.

Sally Beauty has not had an easy year. The data company Safegraph shows that while Sally Beauty Supply’s foot traffic was consistently over 100,000 throughout 2021, it dropped in May of this year and has continued to decline, Glam reported. In August, the retailer was seeing a total of roughly 89,500 in-store visits, which is a “drastic drop in shoppers” compared to last year, according to the beauty news outlet.

Morgan Stanley analyst Simeon Gutman told Barron’s that much of this decline has to do with inflation. According to Gutman, Sally Beauty is geared mostly toward lower-income consumers who are being hit particularly hard by rising inflation and have shifted their spending more to necessities like gas and groceries as a result.

“When we think of how the customer’s adjusting, what we’re not seeing them do is choose to not buy a tube of color, or a bottle of shampoo, what they’re really doing is saying, that is overall amount of money that I’m going to spend and I’m just being a little bit more frugal with that total amount of money I have,” Sally Beauty CEO Denise Paulonis explained during an August earnings call.

Now, the beauty company is looking to tackle these challenges with a new tool: closures.

The company is planning to close 350 stores.

Parent company Sally Beauty Holdings Inc. released a new report on Nov. 10 detailing financial results from its 2022 fiscal year, which ended in late September. According to the report, the company’s consolidated net sales were down 1.5 percent for the year.