‘Boycott Apple’ Movement grows in China as U.S. goes after Huawei
https://www.youtube.com/watch?v=5VjsstnkuqE …
The escalating trade war is starting to damage Apple’s brand in China, according to a new survey of Chinese consumer trends.
The brand consultancy Prophet surveyed 13,500 Chinese consumers and discovered that a wave of nationalism is sweeping across the country, deterring many from using US brands.
Apple plunged in the company’s latest brand-relevance index, published Wednesday, which asked respondents which brands they liked the most.
Apple crashed to No.24 in the index, falling from No. 11 last year. Before the trade war began, Apple was No. 5.
Rivals like Huawei soared in the index to the No. 2 spot, just behind Chinese payment service Alipay.
The survey suggests that increasing nationalism in China could kill US brands, especially if the trade war continues into the early 2020s.
Calls for boycotting US brands have already circulated onto social media platforms in China, reaching millions of consumers who believe that it’s their patriotic duty in this economic war to buy Chinese, not US.
Prophet said when President Trump started attacking Huawei, banning products in the US and restricting its access to specific global markets. The Chinese people took notice and abandoned iPhones for Huawei smartphones.