Updated from Jan. 30 When it rains, it pours. That’s an old adage executives at Sears Holdings  (SHLD) could fully appreciate this month.

  Shares of the dying owner of Sears and Kmart crashed over 30% to $6.82 in January, triggered by renewed fears the end is nearing for the once storied retailer.

Sears CEO Eddie Lampert, who owns about 31.2 million shares of the company according to Bloomberg data, on paper lost a cool $91 million during the month’s long rout.

To be sure, the market has good reason to be dumping Sears right now.    Sears burned through $1.6 billion in cash last year, said Fitch Ratings recently, adding that it expects the company to burn through another $1.8 billion this year.