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McDonald’s U.S. Operations in Trouble Despite Endless Marketing Schemes
McDonald’s U.S. Operations in Trouble Despite Endless Marketing Schemes
(ANTIMEDIA) Despite McDonald’s extensive efforts to improve U.S. sales over the last several years, its most promising endeavor is coming up short — and as a result, so are the company’s domestic profits.
Reuters reports that according to McDonald’s fourth quarter report, released Monday, “Sales at established U.S. restaurants fell for the first time in six quarters as the novelty of all-day breakfast failed to overcome competition from supermarkets and other food sellers.”
McDonald’s previously bolstered profits by adding all-day breakfast to its menu in October 2014, a move directly intended to stimulate lagging sales.
These efforts were initially successful, but apparently not sufficient enough to constitute a prolonged increase in sales.
However, global sales have been more lucrative. “Sales crushed expectations with a 2.7% gain year-over-year for same-store sales, much higher than the expectations of 1.4% growth,” Business Insider notes……more here
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