Shrinkflation Intensifies – Stealth Inflation As Thousands of Food Products Shrink In Size, Not Price

Shrinkflation Intensifies – Stealth Inflation As Thousands of Food Products Shrink In Size, Not Price

– Shrinkflation continues to take hold across UK, Ireland and US for sixth year running
– Shrinkflation sees consumers gets less product, but at the same or increased price
– 2,500 products have shrunk according to Office of National Statistics in UK
– Reported inflation is between 1.7% and 3% but actually much higher
– Shrinkflation is financial fraud, unreported inflation in stealth mode
– Gold is hedging inflation and shrinkflation

Editor: Mark O’Byrne

Two bars of the Toblerone Swiss chocolate. New style 150 gram bar showing the reduction in triangular pieces (front) and older style 360 gram bar at back. Credit: Alastair Grant via The Telegraph

Your wallet might still be feeling the pinch after Christmas. Shrinkflation means this is likely to continue. Now in its sixth (official) year the phenomenon that sees you get less product for the same price is beginning to be covered more frequently.

Another example of this came last week when McVitie’s biscuits, some of the most popular digestive biscuits in the UK and Ireland, saw a 20% cut in volume, but not in price.

Officially, inflation is pretty low across the developed world. In the US, it is so low (1.8%) that it is proving to be a cause for concern for policy wonks. It is 1.7% in the EU and in the UK it is at 3%. None of those readings are a true reflection of where prices really are and how much the cost of living has increased……more here

Leave a Reply